“What’s your online strategy?” I recently asked a group of business owners this question, and heard everything from “I don’t think I really need a website for my business” to “I’m number one in Google for ‘widget installation’ and my Adwords ROI is over 200 percent” – quite a range of tactics, quite a difference in results. But these business owners all shared one thing in common – not one of them had a complete online strategy.
It’s a pretty good bet that you don’t have one either.
You may already get some good business results online. You may already use some smart online tactics. Congratulations for being ahead of the curve. But you can’t afford to be complacent. The competition is about to get a lot tougher, because every day more of your competitors are using the same online tactics you use.
Not only is your competition getting tougher, but the online environment continues to change. Every day more people use online search as their primary way to find a local business. Search engines like Google constantly adjust the way they rank sites in their search results. Endless new web-based applications are invented that could streamline your business operations. Business owners who stay on top of the changes are rewarded; those who don’t are punished. Which are you? Read More→