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Archive for painting contractors

On Target Client of the Month – April 2011

Posted by Linnea Blair on
 04/27/2011

I feel very lucky to have such a great group of clients. I often tell people that all of my clients are really nice people, and it’s true. Generosity is a common trait among most of my clients, whether it is taking time to talk to a fellow business owner or sharing their time and expertise in leadership positions in their trade associations.

John makes friends where ever he goes - Here on a recent trip to India in 2011

I have been able to witness the generosity of our April Client of the Month, John Peek first hand this month, when a close family member had a critical situation involving lead paint exposure (in a home with small children!) due to another painter’s negligence. This is one of those horror stories that all painting contractors should be able to use to put fear into your potential client’s minds when they hire or consider hiring one of those unlicensed “pickup truck painters”. You might well wonder why any family member of mine would be using one of those guys for their project, but it is a rental situation where the landlord hired the painter – on the cheap. One wonders if they would have used the same lack of care in choosing a painter for their own home?

I reached out to my local client, John Peek of Peek Brothers Painting Contractors in San Diego for advice, and he has been incredibly helpful in sharing his knowledge and advice with the landlord, and with our family. At his recommendation, the landlord has hired lead inspectors and an abatement company to do the cleanup. I can only hope that the landlord will be wise enough to hire Peek Brothers Painting Contractors for any future projects. This story proves that hiring the right contractor the first time is much more cost effective in the long run, and I hope that at least one consumer has learned a valuable lesson!

One of the initiatives I am helping clients with this year is creating a customer communications plan. As part of my own Client Communication Plan for 2011, I have decided to showcase a client of the month that I especially appreciate working with or who is simply put, “On Target”.

Categories : On Target Program
Tags : Advisors On Target, Customer Service, On Target Program, painting contractors

The Best Tool for the Job

Posted by Linnea Blair on
 02/09/2011

I have had several reminders recently about the importance of good tools. Don’t you appreciate it when you have a tool that works really well? I received a Kitchen Aid mixer for Christmas and amused my family by stroking it lovingly each time I passed it for the first few days because I appreciated the aesthetics as well as the efficiency of its performance.

I recently spoke at the Painting and Decorating Contractors of California annual convention. At the trade show afterward I had occasion to speak with some of the other service providers to the painting industry. While as a business coach, I work with many painting contractors to help them grow and manage their businesses, I am relatively unschooled in the tools of the trade: brushes, rollers, sprayers etc. At the convention, I fell into conversation with one vendor who offered such tools, and I was pleased that I actually recognized one of his products called Whizz, which I only knew about it from reading one of my clients’ blog posts. As we made our acquaintance, I mentioned that one of the areas I coach my clients about is productivity of their field crews. As we continued our discussion, the vendor noted that by using good tools rather than cheaper ones, a painter can be much more efficient and take less time to complete a project with high quality results. I don’t know how many painting contractors are losing productivity (and money) on projects because they don’t require that their painters use good quality tools, but it certainly raised an interesting question.

I know that I am personally much more productive when my tools fit my task, are easy to use and sophisticated enough to give me a quality result. My tools are more likely to be software and computer hardware and peripherals, but I know the difference it makes to choose well. When evaluating whether or not to try to cut costs with a less expensive version of a particular software I use frequently, I decided it was a no-brainer to stick with a product that I am so efficient at using and is one of the best on the market. Price is not the only indicator of how perfect a tool is for the job however. I use plenty of free or low cost software that work perfectly for me in certain applications. The main thing is to be aware of what works best for you to accomplish best what you need to do.

If you are looking for the tools you need to grow and manage your business, let me know. I can help you personally or I can point you in the right direction.

If you need better brushes and rollers for your painting crews to work more efficiently, you can contact my friends at Purdy Brush, Wooster Brush and Whizz Rollers.

Categories : Productivity
Tags : Business, painting contractors, Productivity

Get better business results online!

Posted by Linnea Blair on
 03/15/2009

Professional Painters – Do YOU want to show up on Google’s first page in the top ranked search terms for painting contractors in your local area and get leads?


Advisors On Target has added a new service and we want our clients and newsletter readers to have the first opportunity to see what we have going on and to participate if you are interested. Advisors On Target and Web Strategy Lab have teamed up to launch Pro Painting Net, which we believe will be of tremendous value to our clients.

Are you ready to get better business results online?  Then claim YOUR local service area now with your own Pro Painting Net Mini-Site!

All 3 of our On Target Beta-Testers are on the front page of Google for the top ranking search term with their locale! This happened within days.

Some of you may be able to say you are already on the top 10 listings in Google, if so, Congratulations. But most of you are not ranking where one of your sites have the best chance of being found.

Would you like to be here? Look at these results for Painting Contractor and On Target group member, Mario Guertin

Now you too can be a part of Pro Painting Net – a network of websites built around the highest volume painting-related keywords on the search engines. What’s in it for you?

  • You get your own 3-page ‘mini-sites’ optimized for local searches for your painting services in any of your service areas.
  • You get exclusive rights on any PPN Domain to any service area you choose – and you define the service areas.
  • You get quality backlinks to your existing website.
  • You benefit from the success of every other member of the Network.
  • By the way, it’s very affordable

Your Mini-site is meant to be a piece of your online presence – another way to get you found and will in most cases rank faster and higher than you can get your “main” website to rank for the top search terms

But does it really work? We asked 3 On Target Members to be beta-testers for this new program, one in a small market and two in larger markets but using a the name of a local service area within the larger market as a key word. Here are our Beta Tester stats from March 1, 2009 for the term “house painting” followed by the local name: Read More→

Categories : Business Strategy, Internet Marketing, Marketing
Tags : Internet Marketing, painting contractors, search engine marketing
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