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What’s happening at Pro Painting Net?

Posted by Linnea Blair on

06/21/2009

Pro Painting Net started out as something. Now it’s evolving into something else.

We started out creating well optimized mini-sites as an additional online presence to help painting contractors generate leads…and it’s working! Our page holders are getting ranked in Google and generating some leads: Here’s what one of our page holders had to say recently:

I just landed my second job from the PPN site. Thanks a bunch!

Mark Bromfield, Richmond VA

What we have found out from our clients is that they want and need more, so Pro Painting Net is now offering or will be offering in the coming weeks the following search engine marketing services and more:

SEO Audit of your Website
Key Word Research
Competition Analysis
Site Optimization
PPC Management

What our clients need more than anything is reliable, concise information about Internet Marketing.

As a business owner, you are likely bombarded weekly if not daily by companies who say they are the answer to search engine marketing. How do you know what to believe? We can help.

Sign up for our free newsletter. Here’s what’s in it for you:

How do you keep up with all the latest online developments? How do you decide which web strategies and tactics to employ? You’re busy running a successful painting business – where are you supposed to find the time to conquer the internet too?

You don’t have to – we’ve got your back. Read More→

Categories : Internet Marketing

Tags : Internet Marketing, Pro Painting Net, SEO

Don’t Waste Your Money on SEO

Posted by Bill McKinney on

11/07/2008

Search engine optimization – SEO – is usually the first thing that comes to mind for business owners who want to get better results online. Is SEO a waste of money? It can be – or it can be your best investment for online success. The difference is in how you get started.

The purpose of SEO is to get your website to the front page of Google search results (yes, there are other search engines, but Google is the prize). You want one of your pages to be in the top ten results that Google displays when one of your target customers types a keyword or keyphrase relevant to your business into the search window.

Unfortunately, too many business owners waste their SEO dollars by optimizing their sites around the wrong key words and phrases – either keyphrases that have very little search volume, or keywords that are so competitive that it’s impossible for a new web page to get first page ranking any time soon. Neither approach will bring traffic to your web site, which is the whole point of SEO.

How do you avoid those mistakes? Know your keywords, and know your competition.

Know your keywords. How do you know which keywords and keyphrases your potential customers are using to search for your business? Ask Google. Google’s AdWords Keyword Tool will tell you exactly how many people are using exactly which keywords and keyphrases. Go to https://adwords.google.com/select/KeywordToolExternal and type in the keyphrases you think people might use to search for your business. You’ll get the actual search volumes for those phrases, along with a list of synonyms and related phrases, including their search volumes. Type in the URL for your website (or a competitor’s website). You’ll get another list of relevant keywords and keyphrases, along with search volumes. Set aside the keyphrases that don’t have significant search volume. Focus on the most searched phrases. Optimize your web pages only for keyphrases that actually get searched – that’s where the traffic is. It’s simple, it’s obvious, and it’s all too often overlooked. Read More→

Categories : Internet Marketing

Tags : Internet Marketing, SEO

Your Online Strategy – A Reality Check

Posted by Bill McKinney on

09/26/2008

“What’s your online strategy?” I recently asked a group of business owners this question, and heard everything from “I don’t think I really need a website for my business” to “I’m number one in Google for ‘widget installation’ and my Adwords ROI is over 200 percent” – quite a range of tactics, quite a difference in results. But these business owners all shared one thing in common – not one of them had a complete online strategy.

It’s a pretty good bet that you don’t have one either.

You may already get some good business results online. You may already use some smart online tactics. Congratulations for being ahead of the curve. But you can’t afford to be complacent. The competition is about to get a lot tougher, because every day more of your competitors are using the same online tactics you use.

Not only is your competition getting tougher, but the online environment continues to change. Every day more people use online search as their primary way to find a local business. Search engines like Google constantly adjust the way they rank sites in their search results. Endless new web-based applications are invented that could streamline your business operations. Business owners who stay on top of the changes are rewarded; those who don’t are punished. Which are you? Read More→

Categories : Business Strategy, Internet Marketing

Tags : Internet Marketing, Online Strategy, SEO