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Archive for September 2012

Take Out the Trash Day

Posted by Linnea Blair on
 09/21/2012

I am (still) a die hard fan of The West Wing TV series. One of the episodes was called “Take Out the Trash Day” and had to do with putting out a bunch of stories on a day when fewer people were paying attention.

Take Out the Trash DayFor some reason that I am not really sure of, I grabbed on to that phrase and related it to my Friday workdays. For me, Take Out the Trash Day is about winding up projects, contacting people I need to get back to via phone or email, and closing out my week. In no way does it feel like unimportant work. It’s more like I need to get this done because it’s important to my clients and my business. It feels like a good way to complete the week, tying up loose ends and (hopefully) being able to hit the ground running on Monday. Here’s to your success in wrapping up your week!

Have fun watching this video trailer of the WW episode 🙂
Take Out the Trash Day

Categories : Productivity
Tags : Productivity

Back to School – Back to Business

Posted by Linnea Blair on
 09/10/2012

I’m sure you’ve noticed how getting back in academic mode in the fall affects the pace of business. We’ve been conditioned by so many years of gearing up for a fresh start at school, and now maybe we’re getting our kids off for a new year, or at least we remember those days!

Summer seems to have a more leisurely pace for many people, though for some businesses, it is your very busiest time. Either way, I find that there comes a different focus, a different energy as we move into fall and a new academic year.

For businesses that have been slower over the summer, there’s a renewed energy to start a new initiative or accomplish something important before the holidays and the year end. For businesses that have been busier over the summer, it may be time to take a breath, look around and make a plan for what you want to achieve in the final quarter of the year, or better yet, get out ahead of what may tend to be a slower season in the winter.

Whichever scenario fits your business, it’s time to look at your strategy and goals for 2012-2013 and start implementing a plan for a successful outcome. At Advisors On Target we are here to help in ways that suit your business and suit your budget!

I want to particularly highlight our 10 Week Intensive program, Chart Your Course to Business Success. This is a program that teaches best business practice fundamentals that every business can benefit from, even if you have been in business for many years. The program is just what it says – a 10 Week Intensive and is delivered via live group coaching in an online webinar format. We meet Tuesdays at 10:00 AM Pacific beginning on September 25, 2012 and going through to December. Get more details here. Attendees have access to a special website with all the class materials, and recordings, so if you miss a session you can make it up. This program is limited to 10 business owners, so there is plenty of time for personal attention.

While this program is great for any business, it is especially valuable for home improvement contractors, so if you are a painting, remodeling, landscaping or any other type of contractor, this is perfect for you.
Come “back to school” for your business and join us this fall in our 10 Week Intensive or one of our other coaching and consulting programs for small businesses.

Categories : What's Next?

Build Customer Relationships with Email Marketing

Posted by Linnea Blair on
 09/06/2012

Woman reading emailFor small businesses just getting started with marketing or even more established businesses who want to build better relationships with their customers, email marketing is one of the excellent tools business owners should consider.

Are email newsletters overused? Yes. Do your customers always have time to read your newsletters? Probably not. But that doesn’t mean that they never read them. I don’t have time to read all the email newsletters I receive, but I keep my subscriptions to many that I know that I want to read from time to time.

What’s good about email newsletters?
They keep your brand out there in front of your audience. Maybe your readers don’t need your service this week or this month, but they may need or want it sometime in the next few months, and they’ll remember getting your newsletter and go back and search for it to contact you. When they do have time to read, we hope your great content will keep impressing them that you are the go-to expert in your field who serves up valuable information that will help them. Sometimes you’ll get lucky and your newsletter will reach them just when they are ready to buy. An example in my own business is when one of my readers signed up online for a $1,000 program I was offering without even calling me to talk about it. Though when that $1,000 hit my PayPal account, you can bet I called him!

Email newsletters are easy to use and very affordable. There are many good ones out there. I have tried several and found most to be user friendly. Most offer free trial periods. I personally use Constant Contact which has many great features and they keep adding more. I also see many people using Mail Chimp, which is free, with certain limitations. I found a very comprehensive review of email marketing software which you may want to check out. In future posts, I’ll talk more about how you can make your email newsletters more likely to be read and more effective in achieving your objectives. Many of the email newsletter software companies offer tips on their websites and some, like Constant Contact offer in person classes as well.

Categories : Relationship Marketing
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