Bill McKinney :: Advisors On Target

Author Archive for Bill McKinney

How Do You Look On The Small Screen?

Posted by Bill McKinney on

02/08/2012

How important is it for your business to look good on the mobile web?

Let’s check out a few facts:

• Over 85% of mobile phones can access the mobile web
• Mobile web usage doubled last year and will double again this year
• In the US, 25% of mobile web users are mobile-only
• The most popular mobile web destinations include social networking, search and maps
• Mobile searches have quadrupled in the last year
• 71% of smartphone users who see TV, press or online ads do a mobile search

Is there any doubt?

A few years ago, a small business mobile site was a novelty; today it’s a necessity. How many people get their first impression of your business from a screen that fits in the palm of their hand? And what happens when these visitors have to wait for your site to load, or struggle to navigate your site or read your content?

They leave…

You need your customers and prospects to have a positive experience on your site, whether they visit you from home, office, car or sidewalk. Fortunately, there are some simple guidelines you can follow to create a mobile-friendly experience for your visitors, starting today.
Read More→

Categories : Internet Marketing

Are You Killing Your Credibility?

Posted by Bill McKinney on

02/22/2009

I just returned from New Orleans (I’m still in mourning about having to come home) where I participated in PACE 2009, the annual national convention for the painting and decorating industry. Between manning the Advisors On Target booth at the trade show and presenting an educational program on web strategies, I had the opportunity to meet and talk to hundreds of painting contractors about their online efforts and results.

Not surprisingly, I found a wide range in the general level of web competence among the business owners I talked to. Some were pretty savvy internet marketers, looking for subtle ways to improve their already strong results online. Others were just getting going – either starting from scratch or looking to revamp old, tired websites and strategies that aren’t up to 21st century standards. But nearly everybody had one thing in common. Everybody was aware that online performance is critical in today’s business and social climate – that your web presence it the most cost-effective way to promote your business, and that more and more consumers rely exclusively on the internet to find and evaluate local businesses.

I was pleased to see so much awareness and so much determination to master the tools and techniques of internet success. But I was shocked by the number of business people who mangle their credibility by overlooking a simple thing – their email address. Read More→

Categories : Internet Marketing, Marketing

Don’t Waste Your Money on SEO

Posted by Bill McKinney on

11/07/2008

Search engine optimization – SEO – is usually the first thing that comes to mind for business owners who want to get better results online. Is SEO a waste of money? It can be – or it can be your best investment for online success. The difference is in how you get started.

The purpose of SEO is to get your website to the front page of Google search results (yes, there are other search engines, but Google is the prize). You want one of your pages to be in the top ten results that Google displays when one of your target customers types a keyword or keyphrase relevant to your business into the search window.

Unfortunately, too many business owners waste their SEO dollars by optimizing their sites around the wrong key words and phrases – either keyphrases that have very little search volume, or keywords that are so competitive that it’s impossible for a new web page to get first page ranking any time soon. Neither approach will bring traffic to your web site, which is the whole point of SEO.

How do you avoid those mistakes? Know your keywords, and know your competition.

Know your keywords. How do you know which keywords and keyphrases your potential customers are using to search for your business? Ask Google. Google’s AdWords Keyword Tool will tell you exactly how many people are using exactly which keywords and keyphrases. Go to https://adwords.google.com/select/KeywordToolExternal and type in the keyphrases you think people might use to search for your business. You’ll get the actual search volumes for those phrases, along with a list of synonyms and related phrases, including their search volumes. Type in the URL for your website (or a competitor’s website). You’ll get another list of relevant keywords and keyphrases, along with search volumes. Set aside the keyphrases that don’t have significant search volume. Focus on the most searched phrases. Optimize your web pages only for keyphrases that actually get searched – that’s where the traffic is. It’s simple, it’s obvious, and it’s all too often overlooked. Read More→

Categories : Internet Marketing

Tags : Internet Marketing, SEO

Your Online Strategy – A Reality Check

Posted by Bill McKinney on

09/26/2008

“What’s your online strategy?” I recently asked a group of business owners this question, and heard everything from “I don’t think I really need a website for my business” to “I’m number one in Google for ‘widget installation’ and my Adwords ROI is over 200 percent” – quite a range of tactics, quite a difference in results. But these business owners all shared one thing in common – not one of them had a complete online strategy.

It’s a pretty good bet that you don’t have one either.

You may already get some good business results online. You may already use some smart online tactics. Congratulations for being ahead of the curve. But you can’t afford to be complacent. The competition is about to get a lot tougher, because every day more of your competitors are using the same online tactics you use.

Not only is your competition getting tougher, but the online environment continues to change. Every day more people use online search as their primary way to find a local business. Search engines like Google constantly adjust the way they rank sites in their search results. Endless new web-based applications are invented that could streamline your business operations. Business owners who stay on top of the changes are rewarded; those who don’t are punished. Which are you? Read More→

Categories : Business Strategy, Internet Marketing

Tags : Internet Marketing, Online Strategy, SEO