Give Your Brand Identity Real Customer Appeal
Your business either has a brand, sells other people’s brands, or both. All brands have a brand identity. It’s the sum total of the consumer’s perceptions of the brand name, the logo, the products or services that carry it or are related to it, its product packaging or service delivery – to name just a […]
8 Steps to a Healthy PC
by Justin French, Perfect Integration – Small Business Computer Consultants Implementing these tips will help prolong the life of your computer Like most people, I bet you’re pretty careful about maintaining your car. You change the oil every 3,000 miles, fill up your gas tank when it’s down to one- quarter full, and bring your […]
Don’t Hire Problems
One of management’s key responsibilities is selecting the right people to perform the functions needed by the business to operate productively. Hiring the wrong person can affect your business for years. Businesses have even been found legally liable for damages to property and injury to customers as a result of employee incompetence because they failed […]
Keeping Your Business On The Right Track
A business plan is a roadmap that sets out your route for the development of your business. It doesn’t tell you just about the current state of the business, its strengths and its weaknesses, it will also show up the opportunities and what needs to be done to stay ahead of the competition. You might […]
Retirement – What’s Cash Flow Got To Do With It?
Retirement – you may already have a date in mind, a particular birthday or after a certain number of years in the CEO’s position, but will the money be there to support your retirement needs when the date rolls around? Many people get to their hoped for retirement date only to find their finances are […]
Resolving Employee Conflicts
As a business owner you expect and hope that the great employees that you have taken such trouble to hire will all get along. Even in the best companies, issues between employees still arise. Intervening in employee disputes is a risky action and, often as not, ends up with the business owner or manager alienating […]
How to Look Good to Lenders
Businesses borrow money for a number of reasons. Additional capital may be needed to increase production capacity or to open a new office location. It might be necessary to borrow to expand into a new market or to upgrade the business IT facilities. Whatever the reason, borrowing money involves the need to favorably impress the […]
Surveys Show What Your Customers Dislike
Surveys of customers can be very revealing, even indicating danger areas for your organization. This article summarizes findings from some recent surveys that show just what customers dislike the most about their interactions with businesses. When they’re on the premises There’s one thing that customers dislike more than anything else – employees who are busily […]
Become An Expert In Your Own Industry
Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but once you’re at the top it’s almost self perpetuating. Get […]
Loyalty Is Created, Not Bought
Loyal customers have to be created. This can take some time and effort but the ROI can be immense. “Not only do loyal customers provide incredibly valuable referrals, they also generate word of mouth that simply can’t be bought through advertising,” says Roger Hallowell, assistant professor at Harvard Business School. When a customer buys from […]