Take Out the Trash Day
I am (still) a die hard fan of The West Wing TV series. One of the episodes was called “Take Out the Trash Day” and had to do with putting out a bunch of stories on a day when fewer people were paying attention. For some reason that I am not really sure of, I […]
Back to School – Back to Business
I’m sure you’ve noticed how getting back in academic mode in the fall affects the pace of business. We’ve been conditioned by so many years of gearing up for a fresh start at school, and now maybe we’re getting our kids off for a new year, or at least we remember those days! Summer seems […]
Build Customer Relationships with Email Marketing
For small businesses just getting started with marketing or even more established businesses who want to build better relationships with their customers, email marketing is one of the excellent tools business owners should consider. Are email newsletters overused? Yes. Do your customers always have time to read your newsletters? Probably not. But that doesn’t mean […]
Spice Up Your Blog Posts with Photos
Anyone who knows me knows that I am a big advocate of having a blog for your business. It’s a great way to create content for your newsletters and social media to engage your readers, while simultaneously giving your website a boost from a search engine optimization standpoint. People love visuals and by using images […]
Clear Your Desk to Start Fresh
I coach many small business owners and a recurring theme seems to be around getting organized enough to make time to actually be able to do the things we put on their action plans. Part of the problem lies with coming into your office and seeing piles of papers and projects spread over your desk. […]
The Art of Hiring Smart – 8 Steps to a First Class Hiring Process
Free Webinar – March 30, 2012 “Did you know that 63% of all hiring decisions are made in the first 4.3 minutes of the interview. The rest of the interview is mostly used to justify the decision already made. Most interviews are “wandering conversations” that don’t focus on the most critical aspects of a job. […]
How Do You Look On The Small Screen?
How important is it for your business to look good on the mobile web? Let’s check out a few facts: • Over 85% of mobile phones can access the mobile web • Mobile web usage doubled last year and will double again this year • In the US, 25% of mobile web users are mobile-only […]
Going Paperless (or nearly paperless)
Huge filing cabinets and files stuck in one location no longer serve many of us as business owners. Space is at a premium and we would like to keep our offices as streamlined as possible. Maybe even more importantly in our mobile society we want (or need) to be able to access our files from […]
Do you know where your target market is?
I suggest that every business owner spend some time getting clear about exactly what target market you serve or wish to serve witht the products or services your business offers. You may serve multiple target markets. It is important to gain clarity about what specific groups of people you want to sell to and how […]
January is Work ON Your Business month
January is an especially good time to work ON your business. For many companies, business tends to slow down in January. Whether or not your business is seasonally slow in the winter time, there is usually a lull right after the holidays. Many consumers of your goods and services may have spent a lot of […]